October 22nd, 2015
Boohoo approached Villain to host and produce the launch of Charli XCX’s exclusive, 90’s inspired collaborative clothing line.
Villain created a playful neon arcade in the space, building a custom 'Charli XCX' neon sign and colorful Ciroc cocktail bars. The space featured a giant pac-man player, stilt performers, candy stations, balloons and a mechanical bull. Villain also provided full A.V and lighting for a performance by Charli XCX and DJ set by Joe Jonas and Atlanta de Cadenet Taylor.
Execution: Villain sourced all entertainment, printed materials, arcade and amusements vendors, and also designed and fabricated neon bars, neon signs and displays.
Custom neon sign built for the event