November 13th – 15th, 2015

BuzzFeed and Jolly Rancher sought to celebrate the least appealing aspects of New York City life. Inspired by the Jolly Rancher ‘Keep on Sucking’ campaign, BuzzFeed and Villain crafted and staffed an interactive public art gallery featuring custom fabricated pieces, photo booths, comedic actors, food and drinks. Villain conceptualized unconventional installations inspired by the concept, illustrating a vibrate collection of both awful and incredible things we all know and love about NYC. Air conditioner mystery rain became a fountain, broken umbrellas that liter the boroughs streets became a massive lighting fixture, bags of trash morphed into an elaborate Game of Thrones style throne. 

Client: Buzzfeed 

Execution: Villain conceived, designed and constructed custom art and set pieces. 

See BizBash for the full event story. Browse the Case Study